Sign placement decides how many people walk through the door, and most agents do it by habit. The habit is usually "the corners I used last time." There's a better way to think about it.
Start from the traffic, not the house
Find the nearest road that actually carries weekend traffic. That's where your first sign goes. From there, chain signs back to the property so that a driver who turns at the first arrow is handed to the next one, and the next, until they're at the driveway. If any link in that chain is missing, you lose the driver at that intersection.
Two details matter more than people think. Place the sign before the turn, not at it, because a driver at 35mph needs a moment to react. And aim the arrow along the direction of travel. An arrow that points "at the house" across a field is useless to someone in a car.
How many
One sign per turn between the main road and the property, plus one at the property itself. For a typical suburban listing that lands between four and eight. Confusing street grids earn a couple more; a straight shot needs less. More than that stops helping and starts annoying the neighborhood.
What gets signs removed
- Blocking sightlines at an intersection. Unsafe, and code enforcement picks these up first.
- Medians and road rights-of-way where prohibited.
- Private lawns without asking.
- Signs still standing the next morning. Cities and HOAs fine for this.
However you track it, know where every sign ended up. The best chain of arrows still has to come home at the end of the day.